Hey! I'm Daniella.​

But I often go by Dana (like banana)!

 

I am a  PhD student in Behavioural Marketing at the Rotman School of Management (University of Toronto) and a researcher at Behavioural Economics in Action at Rotman (BEAR). 

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Broadly, I research consumer behaviour and judgment and decision-making. My current projects revolve around self-quantification, choice architecture, motivating health and wellness behaviours, and consumer feedback. 

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